Time to update our business brand
If you run a retail business, warehouse, or make your own crafts, you may have heard of Wamaco. We have been a local retail business supply shop since 1985 in Kamloops, British Columbia. Wamaco has helped retail stores create big and small displays as well as putting the finishing touches on countless products with labeling, pricing, organizing, and packaging. You may be asking, “why did we rebrand Wamaco?”
Our loyal customers
I bet if you are searching online or shopping in the Kamloops area that you will see our products. We have been supplying many different businesses with what they need. One of our loyal customers is The Horse Barn. They use our products to display and price their Western Apparel, Equine Care products and pieces of Art. If you are looking for some seasonal and stylish clothing that make you feel comfortable and beautiful then another local Kamloops shop and customer of ours is 406 Sportswear. Behind the scenes, you will find our products helping Heather’s Fabric Shelf, another great local Kamloops business., package a shipment, or take your purchases home. They have been supplying their customers with quality fabrics, sewing machine parts and gifts since 2009. We don’t only supply small businesses, we also work with large corporations, such as Staples Canada. Our partnership began in 2014.

Our team
As a group of passionate, hard-working, dedicated moms from Kamloops. Each of us brings our own experiences, styles, and talents to help provide a full experience and understanding of our customers wants and needs. We enjoy working with customers to create a positive and easy experience, but most importantly, we enjoy working with each other
What our brand means to us
We feel that it is time to show more of ourselves in our work, so we are changing it. To us, we are an enthusiastic, accomplished, and talented group of ladies and we need to show that. We need you to see us and know that we have an eye for detail. Those details are what make every small or large business unique, and our uniqueness can now be seen when you take a walk through our updated (still in the process) website.
We have heard what our customers want, and we are making it happen. That is what this rebrand is, and we are proud of it! You can expect our brand to ensure our four pillars that we stand by in our products and business:
- Quality
- Reliability
- Affordability
- Excellent Service
It is our belief that quality wins over quantity. We search out and stand behind products that will provide a quality look and feel.
As a business, we understand how important it is to have a reliable product during crunch time. We ensure that our products will stand the test of time under rigorous use.
As a business we understand the old saying, “you get what you pay for.” We believe that should not mean quality products are out of reach. Therefore, we search out products that are high quality but are still affordable for the average business owner.
We pride ourselves on providing solutions to your problems. This means understanding our products and helping you understand how our products serve your needs. Mostly importantly, we are humble enough to recognize when we do not know how to meet your needs but are determined enough to seek out the solutions. This is our service promise to you.
Our promise
It is in honor of these four pillars that we have chosen to rebrand our company as ROOTZE by Wamaco. When you see the ROOTZE label on our products, you will know the product has met our standard of quality and you can have confidence you are purchasing a reliable product. ROOTZE by Wamaco believes in a strong foundation (like the roots of a tree) will produce long lasting prosperity.
We started as a small Kamloops business and have expanded into a small Canadian business. You can find our products in a variety of stores, warehouses, or households. We not only specialize in business and retail supplies but also organizing, and storage options. This rebrand has allowed us to put the attention where it needs to be. On the Quality that ROOTZE by Wamaco guarantees in our products and service.
Be sure to keep an eye on this blog space for more ideas, tips and local events happening and share our new #kamloopssupportinglocals to see more of the small businesses in Kamloops and surrounding areas.